farrell kramer, President
communications consulting & content creation
The “lede” in a news story is the opening shot, the words and ideas at the start that either capture the reader’s interest or lose him or her forever.
Communications today requires both a keen facility with language and a deep understanding of how both traditional and social media operate. Whether you’re planning a major announcement, a full campaign, a crisis response or made-for-social content, they are an absolute requirement. I’ve developed my approach to this work during three decades as an award-winning reporter, agency owner and senior communications leader, including my recent tenure as head of communications at the New York Stock Exchange.
Building upon a substantial track record of success working with and advising many of the world’s most well-known brands, both in the U.S. and globally, I look forward to helping you find the lede in your own story and leverage communications to effectively navigate an increasingly volatile world.
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Lede Media Services
Where Experience Counts
Media Relations
Communications today requires far more than just press releases. It demands a strategic approach, on-point messaging, and the ability to work effectively with journalists.
Content Development
Owned content sits at the center of modern storytelling. It all starts with precise, powerful language, whether destined for written channels, podcasts or video.
Strategic Counsel
Challenges can arise out of nowhere today in an increasingly volatile world. Navigating these situations requires a senior counselor with decades of experience.
Speaker/Media Training
Whether you’re preparing for a broadcast interview or fireside chat, the right technique can make an enormous difference — allowing you to shine at just the right moment.
Recent Posts
My thinking on a broad range of communications topics.
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It’s the bread and butter of public relations. Your business has something to announce. It could be a new product. A service enhancement. A geographic expansion. Or an important, new hire. You’ve been working on it for months, and the day has finally arrived. You’ve decided to put out a press release. It’s written. Double-checked.…
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No, it’s not a typo. The term “lede” refers to the opening shot of a news story, the words and ideas that either capture the reader’s interest or lose him or her forever. While lede is a journalist’s term of art dating back to the newsrooms of the 1950s and perhaps earlier, it remains tremendously…
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I’ve spent my entire career as either a consumer or producer of story pitches and there are several truths that have stood the test of time. In a post discussing a recent Muck Rack survey of journalists, PRNEWS hit on a point that bears repeating. In a list of reporter responses outlining what comprises the perfect pitch,…
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