-
5 Ways to Ensure Your Company’s Next Announcement Sticks
It’s the bread and butter of public relations. Your business has something to announce. It could be a new product. A service enhancement. A geographic expansion. Or an important, new hire. You’ve been working…
-
Want Your Content to Soar? Focus on the Lede
No, it’s not a typo. The term “lede” refers to the opening shot of a news story, the words and ideas that either capture the reader’s interest or lose him or her forever. While…
-
The 3 B’s of Pitching Journalists: Brevity, Brevity, Brevity
I’ve spent my entire career as either a consumer or producer of story pitches and there are several truths that have stood the test of time. In a post discussing a recent Muck Rack survey…
-
Pause Before You Hit That ‘Post’ Button
One of the great powers of social media is its immediacy. Brands, business and political leaders, influencers and others can reach out to their audiences in real time, holding nearly live conversations across the…
-
The Important Distinction Between Content and Journalism
Last week, a story broke in The New York Times and other news outlets reporting that the Chicago Sun-Times and The Philadelphia Inquirer had published an AI-assisted, syndicated story that contained a substantial amount of fictitious…
-
The Subtle Power of Conference Organizers
The Wall Street Journal published a major story this week on the World Economic Forum’s founder, titled “The Unraveling of the King of Davos.” It represents the Journal’s latest reporting on arguably the world’s premier business…
-
Want a Read on the Current Environment? The Headlines and Stock Market Tell Very Different Stories
Early in my career as a reporter at Investor’s Business Daily, I was taught to turn to the stock market for signs of the economy’s direction and strength. Our newspaper’s founder had made his…
-
Want Your Writing to Pop? Focus on the Verbs
To be, or not to be? I’ll go with not. With so much content screaming for attention today, writing in the most engaging possible way brings our only real hope of breaking through. The good news?…
-
Don’t Underestimate the Importance of Media Relations
In today’s content-focused, social-first, influencer-driven world, it would be easy to assume that media relations no longer holds much importance for companies and other public-facing organizations. After all, the traditional media’s decline has been…
